301 Westfield

Owner/Developer: T. Wall Properties
General Contractor: Miron Construction Co., Inc.
Architect/Engineer: Bouril Design Studio/Henneman Engineering
Completion Date: November 2010

With dramatic change that included a new and more robust entranceway, the 301 Westfield building occupies a major commercial site on Madison’s west side, directly adjacent to the new MATC expansion and West Towne. With approximately 110,000 square feet of floor space on three levels, the former single-user building required a facelift to become multi-use, attract new tenants, and provide spaces for meetings and general reception.

Judges felt the architects accomplished their goal of bringing a fresh, open, airy look to the building. “It almost looks like a whole new building,” said one judge. “That entryway is very dramatic.”

Designers not only focused the conversion on the more welcoming entryway, but also on an interior that features a remodeled lobby that serves as a transition space, allowing multi-tenant users access to two main building wings on each level. Judges were quick to point out the detailed metalwork, which is accented with wood wall finishes and comfortable seating areas. “There is no mistaking that entryway, but there is also a pleasant, light-filled atrium,” added a second judge. “It’s very well detailed and comfortable.”

“Very visually striking” offered a third judge. “The entrance, the use of lights around the large, glazed area … it’s almost brash, but it doesn’t go too far.”

Initial reaction from the neighborhood and city staff has been positive. The project was presented to the city’s Urban Design Commission on July 15 in Madison and was well received as a great example of high density urban infill development.